204. How to create a promo video

Essential criteria

1. The length of a promo video is 30-90 seconds. It is short and sweet.

2. Its purpose is to showcase your product or service in a way that attracts and motivates your target audience to buy it.

3. Conduct market research and identify your target audience's demographics, motivations and pain points

4. Make sure your visual elements and graphics reflect your company's values and please your target audience

Content creation

1. Define your core messages.
   For example:
   - what is my product/service
   - where you can buy and use it
   - what is the competitive advantage or unique benefit of your product/service for yout customers

2. Identify call for action (CFA)

3. Use story telling technique

4. Use short words/verbs

5. Avoid convoluted language, complex terminology and jargon

6. Ensure your content sounds natural and conversational

Promo video delivery

1. Record your video several times and ensure good speech articulation and compelling intonation. You can master these skills with the apps ‎Elocution Lessons, Get Rid of your Accent UK1, ‎Business English Speech and ‎Fluent English Speech

2. Use pauses and modulate your voice. Download the app and Power, Pitch, Pace, Pause to practise these powerful techniques.

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